LOCUST HARD CIDER
Locust Cider is a company located in Woodinville, WA, specializing in smooth, crisp ciders. This project is a rebrand of three of their hard cider flavors.
BACKGROUND
OBJECTIVE
The objective of this project was to rebrand Locust Hard Cider with a visual direction that is appetizing and makes shoppers want to drink it.
PROBLEM
The problem I faced with this project was creating a visual direction that stood out amongst Locust Cider’s competitors.
SOLUTION
My solution to this problem was to use bold typography and illustrations to grab the shoppers’ attention, as well as the use of vibrant, appetizing colors to show the shoppers that Locust Cider beverages are refreshing and tasty.
TARGET AUDIENCE
Adults between ages 21 and 40
CHARACTERISTICS
Refreshing, vibrant, friendly, modern
MOODBOARD
SKETCHES
DESIGN
Floral patterns I created using Adobe Illustrator
